#The shade room ig feed professional

“For instance, we see a lot of companies going to the red carpet and they often have these really nice cameras and we’ll go with an iPhone and a light and the footage will perform better,”Īnd within one year it gained 2.6 million followers i.e. It was all started in 2014 and Nwandu said: “It is the third most engaging platform on Instagram” It is very popular and successful that The New York Times reported it as “TMZ of Instagram” because has much stronger Instagram account as compared to other social media sites. The shade room ig is actually media that delivers interesting gossips, buzzworthy stories, community news, user interaction and trending news about entertainment and celebrities.

For news organizations, that’s never a good position to be in.The shade room was launched by 25 years old Angelica Nwandu in March 2014 and now it is all over social media including Facebook, YouTube, Twitter, Snapchat, Instagram, and also has its own website and online stores. When you run a publication on someone else’s platform, you let them have the final say. It plays into the media’s worst anxiety toward the tech companies trying to lure them: If Facebook doesn’t like something, it can just disappear it. Rather than take down the offending posts or warn Nwandu beforehand, Facebook removed the publication’s presence entirely. Plus, the company’s response to the Shade Room has been wildly disproportionate. (For instance, Facebook is institutionally terrified of female nipples in almost any context.) When companies take advantage of Facebook’s platform offerings, they’re also ceding a lot of editorial control to Facebook, which has been inconsistent when it comes to enforcing its rules. This is, for the most part, true - participants in the Instant Articles program are seeing compelling increases in reach, as are those making a big push into video.īut that can all disappear in an instant (no pun intended) if one runs afoul of Facebook’s nebulous community guidelines or practices. Facebook’s big pitch is that by placing video and articles directly on their network, and thus the site’s weighing them more heavily in the News Feed algorithm, media organizations will experience increased readership. That swiftness with which TSR’s Facebook page disappeared, and the lack of explanation that accompanied it, really encapsulate the current moment of media’s relationship to platform holders. Facebook is cracking down on copyright violations - a huge issue that had gone largely untouched until this year.īut Rights Manager is of little comfort to the thousands of pages that have built a following upon generous interpretations of “fair use” - Facebook pages that could disappear in an instant for a single alleged infraction. The move makes a bit more sense when placed next to Facebook’s newly unveiled Rights Manager tool, meant to give IP holders the ability to monitor unauthorized use of their work. Today, the company told CNN that the page was in trouble for repeatedly violating intellectual property rights. A rep for Facebook later told Jezebel that TSR had violated community guidelines, but did not elaborate further.

#The shade room ig feed professional

For the most part, the service uses screenshots, but, as Jezebel points out, it occasionally posts professional photos that it doesn’t have the rights to, without attribution.Īngie Nwandu, who runs the Shade Room, confirmed that her Facebook page had been shut down but told the Nieman Lab that no explanation had been given (the Instagram account, which Nwandu briefly took private, is still live).

Much of what the Shade Room does is take and compile content from elsewhere, laying its own watermark on each image. Instagram and Facebook are, by far, its most popular presences, with follower counts on both hovering in the mid-four millions.

Which means that a disappeared Facebook page isn’t just a lost source of traffic - it’s an entire lost arm of the publication.Īccording to TSR’s advertising kit, the brand has more than eight million followers across all of its web platforms, which include social networks and the dedicated website. It has a website, more or less as an afterthought. The Shade Room, which tracks celebrity gossip, is the first big news service to live entirely on social media: It started as an Instagram account, before expanding onto Facebook and other platforms. Yesterday, in an instant, the popular news site the Shade Room disappeared from Facebook without explanation.